Mert’s Flora Shop is an e-commerce brand that stands out with its handmade floral designs, combining aesthetics with emotion. The goal was to reflect the brand’s product quality and design strength more effectively in the digital space and increase online sales.
In this project, the focus was not simply building another e-commerce website, but creating a structure that attracts traffic from Google and turns that traffic into actual sales. I analyzed the existing website, identified SEO weaknesses, and rebuilt the structure accordingly.
Product pages, category hierarchy, and content were reorganized based on search intent. The user experience was redesigned to help visitors discover products more easily and make quicker decisions. Especially on mobile, the purchasing process was simplified to be completed in as few steps as possible.
On the technical side, site speed, page structure, and core SEO elements were improved to create a more efficient and search-engine-friendly foundation. As a result, the website became stronger not only visually but also in terms of performance and visibility.
The final outcome is not just a standard e-commerce website, but a digital system that consistently attracts traffic, guides users effectively, and focuses on generating sales.
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